Social Kapture

I was the sole graphic designer on the marketing team, so I was responsible for the entire Social Kapture rebrand. I moved the brand more towards a simple blue gradient, eucalyptus leaves, monstera leaves, and beach photos, rather than arbitrary stock photos of people on their phones with blue overlays. The CEO was very proud of being founded and based in Manhattan Beach, so I wanted the designs to cater more towards that demographic. 

Once the rebrand was fully complete, I worked on incorporating the rebranded elements into all of our future marketing campaigns and conferences. I also helped create templates for the other designers to use to simplify their everyday workflow.

REBRANDING & PRINT DESIGN

Collateral

I redesigned all of the company collateral, including business cards, notecards, notepads, and a magazine of all of their services & case studies.

Social Media

I was tasked with making our Instagram feed look more fun, interactive, and cohesive. My solution was creating a layout that worked for every photo orientation, while also calling attention to certain posts. All announcements, Friday Tips, employee anniversaries, and Meet the Team posts were given their own post style.

Website

I designed an entire website in Illustrator, and then optimized each element so that it would fit into Squarespace.

TRADE SHOW & PACKAGING DESIGN

Marketing Masters Conference

I was in charge of the brand look and feel, which included banners, rack cards, packaging, and entry cards. This campaign centered around MyIntent bracelets, so I directed all of the design towards the bracelets and Polaroids of clients taking photos with their bracelets.

Please note: All of the photos were taken by the on-site team members. I did not attend the conference.

AIM

For this conference, the CEO wanted something a little different to make us stand out since we couldn't bring a big pop-up banner. We ended up deciding on a bohemian decor look mixed with neon branding to build hype for the after-party. I created everything from banners, signs, giveaway cards, Instagram filters, social posts, and more.

Campus Connex

I designed the pop-up banner, rack cards, giveaway sign, and iPad wallpapers for the booth. 

PACKAGING DESIGN

Holiday Client Gift

We sent Lula's Garden succulents to all of our current and prospective clients. I was in charge of all of the packaging design, as well as the cards that came inside the garden.

GIFS

Relaxation Day

I created GIFs for Instagram that served as breathing exercises for Relaxation Day.